Giới thiệu:

Bạn đang gặp khó khăn với việc mở rộng quy mô kinh doanh của mình? Trong khóa đào tạo này, bạn sẽ tìm hiểu nền tảng của việc cài đặt Hệ điều hành tiếp thị trong doanh nghiệp của mình.

Khóa đào tạo này sẽ giúp bạn đi đúng hướng để bắt đầu phát triển doanh nghiệp của mình trong vài tuần ngắn ngủi. 

Chương trình này được chia nhỏ để tìm hiểu một khái niệm mới trong mỗi mô-đun học tập. 

Chúng tôi sẽ bắt đầu bằng cách xem xét những gì hiện đang hoạt động trong doanh nghiệp của bạn và xác định các lĩnh vực mà chúng tôi có thể cải thiện. 

Sau đó, chúng tôi sẽ xác định hình đại diện khách hàng của bạn và bắt đầu tìm hiểu điều gì thúc đẩy họ đưa ra quyết định mua hàng. 

Tiếp theo, chúng ta sẽ làm việc cùng nhau để lập bản đồ hành trình tiếp thị mà khách hàng của bạn thực hiện khi mua sản phẩm của bạn và sau đó tìm cách tối ưu hóa quy trình đó. 

Sau đó, chúng tôi sẽ muốn xác định và đo lường các chỉ số mà chúng tôi nên theo dõi hàng tuần để theo dõi các mục tiêu tăng trưởng của bạn. 

Cuối cùng, chúng tôi sẽ xem xét để phác thảo các Sáng kiến ​​chính mà bạn sẽ cần tập trung vào trong 90 ngày tới để đạt được mục tiêu tăng trưởng của mình. 

Vì vậy, điều chỉnh và chúng ta hãy phát triển.

Những gì bạn sẽ học:

• Khám phá Bộ ba tăng trưởng và cách nó có thể bổ sung vào doanh nghiệp của bạn.
• Tìm hiểu về Bánh đà tăng trưởng và cách nó có thể giúp bạn lập kế hoạch cho quý tiếp theo.
• Điền vào Kế hoạch trò chơi 90 ngày của bạn.
• Khám phá chính xác người bạn đang cố gắng bán hàng bằng công cụ Hình đại diện khách hàng.
• Ghi lại chiến lược của bạn bằng cách điền vào CVJ.
• Đặt các chỉ số có thể hành động của bạn bằng cách tạo Thẻ điểm tăng trưởng.
• Sử dụng các Công cụ & Chiến thuật có giá trị như Canvas đòn bẩy tăng trưởng và Canvas lớn 3 để giúp doanh nghiệp của bạn mở rộng quy mô.

Certification Overview

Whether you are an online store owner selling consumer goods, or an in-house ecommerce marketing professional, it’s easy to spread yourself thin trying to drive sales on too many sales channels or trying to get ahead with the next hot app or tactic of the day.

Do you need to master every ecommerce strategy out there? There are infinite ways to become successful, and what works for one business may not work for another. Should you use Influencer marketing, paid YouTube advertising, affiliate marketing, or organic TikTok lives?

You must master the fundamentals first, get some results, then expand your efforts methodically guided by controlled KPIs (key performance indicators).

In this course, we are going to help you build the foundations and launch a high-converting eCommerce campaign based on four key pillars of success:

1. Positioning & Strategy
2. Online Store Optimization
3. Email Marketing
4. Paid Advertising

With this course, we kept out all the distractions and stripped it down to the precise ingredients and steps needed to launch a sales-generating eCommerce campaign, stuff that would take years to master through trial and error without proper guidance

What You’ll Learn

By the end of this workshop, you will know:

• Convert more website visitors with undeniable offers, while differentiating your products from your competitors in the process
• Build a high-converting online store/website based on proven frameworks
• Create automated email sequences and email campaigns that will generate 20-40% of all your online revenue
• Launch a professional Facebook and Instagram ad campaign to generate sales, even if you have no prior advertising experience

Certification Overview

The Digital Marketing Mastery Class is the most comprehensive digital marketing training in the industry. The purpose of this Master Class is to help you become a “T-shaped” marketer. This 16-hour training is designed to give you the “top of the T” in digital marketing. In this class, you will cover the foundation of DigitalMarketer’s curriculum: The Customer Avatar Canvas, Your Core Message Canvas, and The Customer Value Journey. After you have completed our foundational topics, you will get a top-level overview of the major channels of digital marketing including: content marketing, social media marketing, digital advertising, search marketing, email marketing, community management, and data and optimization. Once this certificate is complete, we encourage you to take one of our track programs to solidify the “vertical part of your T” to become a full stacked digital marketer.

What You’ll Learn

• Customer Avatars
• Core Messaging
• Customer Value Journey
• Content Marketing
• Social Media Marketing
• Digital Advertising
• Search Marketing
• Email Marketing
• Community Management
• Data & Optimization

Certification Overview

In this master class, you will learn the newest strategies (by social platform) to draw organic traffic to your social media sites. You will also learn how to develop a social media calendar and develop a schedule for your post to make sure your content is relevant and top of mind for your audience. You will also learn how to leverage influencer marketing and see if it is right for your overall marketing goals.

What You’ll Learn

• Organic Facebook Strategies
• Organic Instagram Strategies
• Organic Twitter Strategies
• Organic LinkedIn Strategies
• Create a Social Media Calendar
• Create the appropriate content for each social channel.
• How to see if influencer marketing is appropriate for your brand.

Certification Overview

In this master class, you’ll learn about the foundations of SEO including in-depth dives into On-page SEO, Technical SEO, Off-page SEO, and Local SEO. You’ll learn tactile strategies such as how to do keyword research, competitor research, optimize your content strategy for on-page SEO, how to take advantage of broken link building, and establish your authority with Google. You’ll learn how to optimize your Google My Business Profile in hopes of getting ranked in the Local 3 Pack on PageOne.

What You’ll Learn

• The Core Concepts of On-page SEO.
• The Core Concepts of Technical SEO.
• The Core Concepts of Off-page SEO.
• The Core Concepts of Local SEO.
• How to Use Competitor Research to Optimize On-page SEO.
• How You Can Use Keyword Research to Optimize Your On-page SEO.
• How to Optimize Your Google My Business Profile for Local SEO.
• Understanding Google’s Algorithm Updates and How to Prevent a Future Hit to your SEO.
• Form the Correct Partnerships to Create a Backlink Profile to Increase Your Authority with Google.
• Learn to do a Quick Technical SEO Audit on Your Site – No Technical Knowledge Necessary

Certification Overview

Are your business decisions driven by data or hunches? Logic or are you throwing spaghetti at the wall and seeing what sticks? In this course, you’ll learn data collection strategies you can use to set up an analytics plan that will help you build a proactive (and not reactive), data-driven business. You’ll determining the key metrics your brand needs to track on a daily, weekly, and monthly basis and how to set up simple dashboards that alert your brand to potential problems and opportunities.

What You’ll Learn

• Learn the ins and outs of data analysis and how you can leverage it to scale your business to its fullest potential
• Receive a crash course in Google Analytics and learn what each metric means, how to measure those metrics, and how to find the outliers
• Recognize analytics from each section of the funnel (top, middle, and bottom) so your strategies can perform better at every stage of the marketing funnel
• Break down the most important retention and monetization metrics to learn the best ways to engage customers and increase their lifetime values
• Understand how to apply all of the foundational knowledge you have acquired on data and analytics to discover trends, drill down your segments, and analyze your business

Certification Overview

Every year, more and more businesses are harnessing the power of online communities to generate awareness, increase sales, reduce churn, and drive brand loyalty. Community management is a growing skill set for creating and sustaining lasting relationships with a brand’s prospects, leads, and customers. In this course, you’ll discover proven strategies to create and grow a thriving online community that’ll positively impact your bottom line.

What You’ll Learn

• Discover how Community Management helps move your customer along the Customer Value Journey from Awareness to the Convert stage
• Learn the essential building blocks for developing a community from the ground up, including: community avatars, open vs. closed communities, and mission statements
• Build content for your community that solidifies relationships between your customers and your business
• Acquire the KPI metrics needed to measure the health of your community

Certification Overview

If you want to build your brand’s authority and nurture prospect/customer relationships the right way, you must deliver “value in advance.” Content is how you do just that. In this course, you’ll learn how to craft and execute a content strategy that utilizes more than just your blog. Using these high-yield strategies, you’ll spread your brand’s message to new audiences and existing prospects alike, by providing genuine value in advance.

What You’ll Learn

• Understand the fundamentals of effective content marketing to build a solid foundation that is used throughout the Value Journey
• Drive awareness using blogs, podcasts, video, and other content mediums to engineer engagement
• Generate leads by developing Lead Magnets, squeeze pages, and other assets that help you convert first-time buyers from scratch
• Leverage customer stories, product demos, product comparisons, and social events within your content marketing strategies to convert customers and upsell your core offer
• Increase retention and customer loyalty by leveraging content marketing strategies such as: welcome emails, about pages, support documents, and live events

Certification Overview

To survive today, companies need direct-response copy that moves customers along the Customer Value Journey and encourages them to take specific, measurable actions—driving them to make purchases or become sales leads. In this course, you’ll discover proven online and offline secrets to writing copy that grabs attention, sets you apart, and SELLS.

What You’ll Learn

• Develop a firm foundation on copywriting including what it is, how it will move your customers through the Customer Value Journey, and how to use copy to connect with your prospects on a personal level
• Acquire the ability to write like you talk—using passion, the power of stories, and your brand’s unique voice
• Learn how persuasive, impactful copywriting is all about developing a core benefit for your prospects
• See an entire promotion example, from start to finish, so you can put together copy for your future campaigns

Certification Overview

Most businesses have some sort of funnel for generating leads and converting them into paying customers, but very few have a truly OPTIMIZED funnel. This course will walk you through the Customer Value Optimization Process, and teach you how to architect a conversion funnel that reduces customer acquisition costs while simultaneously increasing both immediate and lifetime customer values. You’ll learn about Lead Magnets, Tripwire Offers, and how to craft marketing messages that focus on the value you create for your customer.

What You’ll Learn

• Master the Customer Value Optimization process and learn the formula any business can use for exponential growth
• Discover how to look at your offer and determine the value you can bring to the market and your customers. Craft your marketing message so that it speaks directly to your market’s desire
• Design a strategy that will utilize your Lead Magnets, Tripwires, and Profit Maximizers to amplify your core offer and increase your sales
• Leverage email marketing to create various return paths to segment, reengage, and ascend leads and customers

Certification Overview

Develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. Once you’ve completed this course, you’ll be able to diagnose site problems and test new solutions that increase profits for traffic you already have.

What You’ll Learn

• Define the foundational terms, list, and lingo to help you understand why optimization is vital in building your marketing campaigns
• Identify test pages and prioritization methods you need to ensure you are always working and testing the correct pages
• Discover different elements you can test—such as copy tests, image tests, navigation tests, and search box tests—that will actually make a difference for your business
• Learn to optimize your site by testing on low sample sizes and utilizing on-site retargeting, personalization, and landing page optimization strategies

Certification Overview

For years, digital marketers have had the “easy button” when it came to running paid traffic online. There were few rules, you were able to quickly get the message out, and the revenue came pouring in. Then, in the blink of an eye, iOS 14.5, iOS15, and Google’s announcement of Federated Learning of Cohorts (FLoC) all of a sudden destroyed the easy button. Whether you had been crushing it with ads or you had barely gotten started, digital marketers everywhere were left scrambling to figure out how to keep their ads running profitably to the audiences they have cultivated over the years. 

In this master course, we have brought in the best in the industry to help teach you how to create your paid traffic strategies using the correct techniques you should have been using all along. Using these foundational frameworks like UTM parameters, aligning your tech stack, and trusting their algorithms to do the work can help you get your paid ads back on track. 

What You’ll Learn

• The basics of paid traffic, including the benefits and drawbacks of running paid ads. 
• How to use both paid and organic traffic strategies to complement each other. 
• How machine learning is used on all ad networks to get your ad in front of the right audience. 
• Discover why it’s important to have your website, CRM, and analytics tools aligned to improve your paid traffic. 
• How to use the four conversion triggers when designing your ad creative. 
• Why it’s important to optimize your conversion tracking in Google Ads and Tag Manager. 
• How to determine your bid strategy when it comes to Google, YouTube, and Facebook ads. 
• The proper campaign structure for Google and Facebook ads. 
• How to understand, measure, diagnose, and optimize your ads for scaling. 

Certification Overview

Every day, each of us send dozens, maybe hundreds, of emails. Unfortunately, most of them are never read. Many emails are ignored or routed to spam. Worse, many businesses lose subscribers or never attract subscribers in the first place. 

If these problems sound familiar, this course is for you.

Email is the most important marketing channel for a business. By building a list, you have an asset that will fuel your entire sales funnel. In the Email Marketing Mastery course, you will learn everything you need to grow your business with email.

Start by developing a strategy, building lead magnets, design and writing effective emails, and measuring what works. We have assembled a cadre of experts from around the world who bring expertise running email marketing for multi-million dollar businesses. They share their expertise, provide frameworks, and then have you take action. By the end of the course, you not only have knowledge, you also have email campaigns developed and ready to implement.

We use email every day. Why wouldn’t you invest the time to make these efforts worthwhile?

What You’ll Learn

• How to build an email marketing strategy
• The foundational technical knowledge you need to build an email campaign
• Why people read and click on emails and how to use that psychology to your advantage
• Why you need an email list and how to build it
• Specific lead magnets you can use to grow your email list
• How to manage your email marketing with a calendar and sales funnel
• Email designs that increase opens and clicks
• Copywriting frameworks to write compelling emails readers are excited to receive
• Monetization strategies for your email list
• The key metrics to measure and use for future campaigns
• How to continuous improve and update your email marketing campaigns