Certification Overview

Whether you are an online store owner selling consumer goods, or an in-house ecommerce marketing professional, it’s easy to spread yourself thin trying to drive sales on too many sales channels or trying to get ahead with the next hot app or tactic of the day.

Do you need to master every ecommerce strategy out there? There are infinite ways to become successful, and what works for one business may not work for another. Should you use Influencer marketing, paid YouTube advertising, affiliate marketing, or organic TikTok lives?

You must master the fundamentals first, get some results, then expand your efforts methodically guided by controlled KPIs (key performance indicators).

In this course, we are going to help you build the foundations and launch a high-converting eCommerce campaign based on four key pillars of success:

1. Positioning & Strategy
2. Online Store Optimization
3. Email Marketing
4. Paid Advertising

With this course, we kept out all the distractions and stripped it down to the precise ingredients and steps needed to launch a sales-generating eCommerce campaign, stuff that would take years to master through trial and error without proper guidance

What You’ll Learn

By the end of this workshop, you will know:

• Convert more website visitors with undeniable offers, while differentiating your products from your competitors in the process
• Build a high-converting online store/website based on proven frameworks
• Create automated email sequences and email campaigns that will generate 20-40% of all your online revenue
• Launch a professional Facebook and Instagram ad campaign to generate sales, even if you have no prior advertising experience