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      Ecommerce Marketing Mastery 2022

      Instructor Image Tony Pham
      50 Bài học
      7 Học viên
      Miễn phí
      This course is currently closed
      Miễn phí
      This course is currently closed
      Chi tiết Khoá Học

      Ecommerce Marketing Mastery 2022

      Instructor Image Tony Pham
      50 Bài học
      7 Học viên
      Current Status
      Not Enrolled
      Price
      Closed
      Get Started
      This course is currently closed
      Khoá Học
      Materials

      Certification Overview

      Whether you are an online store owner selling consumer goods, or an in-house ecommerce marketing professional, it’s easy to spread yourself thin trying to drive sales on too many sales channels or trying to get ahead with the next hot app or tactic of the day.

      Do you need to master every ecommerce strategy out there? There are infinite ways to become successful, and what works for one business may not work for another. Should you use Influencer marketing, paid YouTube advertising, affiliate marketing, or organic TikTok lives?

      You must master the fundamentals first, get some results, then expand your efforts methodically guided by controlled KPIs (key performance indicators).

      In this course, we are going to help you build the foundations and launch a high-converting eCommerce campaign based on four key pillars of success:

      1. Positioning & Strategy
      2. Online Store Optimization
      3. Email Marketing
      4. Paid Advertising

      With this course, we kept out all the distractions and stripped it down to the precise ingredients and steps needed to launch a sales-generating eCommerce campaign, stuff that would take years to master through trial and error without proper guidance

      What You’ll Learn

      By the end of this workshop, you will know:

      • Convert more website visitors with undeniable offers, while differentiating your products from your competitors in the process
      • Build a high-converting online store/website based on proven frameworks
      • Create automated email sequences and email campaigns that will generate 20-40% of all your online revenue
      • Launch a professional Facebook and Instagram ad campaign to generate sales, even if you have no prior advertising experience

      Certification Resources

      • Offer Attributes Worksheet
      • Validating Proof of Product Concept Slides
      • Validating Product Market Fit Slides
      • Full Offer Stack Worksheet
      • Create Your Hooks Worksheet
      • Facebook Ad Worksheet
      • Linear Post-Purchase Flow
      • Email Checklist Worksheet
      • 11-Point Product Page Audit Worksheet
      • The Ultimate 2022 Shops Checklist 4-Hour Cheatsheet
      • Customer Value Journey Worksheet
      • Customer Avatar Canvas
      • Ecommerce Tree of Life
      • Growth Scorecard Template (Note: The Growth Scorecard is a key element in our ELITE Coaching and Certified Partner Programs. If you’d like additional information regarding this framework, please contact us about those programs.)

      Nội Dung Khoá Học

      Introduction
      1 Meet Your Instructor Scott Cunningham
      2 Who is this Program for?
      Core Concepts
      3 Validating Proof of Product Concept
      4 Validating Product Market Fit
      5 The Ecommerce Tree of Life
      6 The Core Pillars of Ecommerce
      7 Why Ecommerce Needs Strategy
      8 The Customer Value Journey for Ecommerce
      9 Customer Value Journey Worksheet
      10 Knowledge Check
      Avatar/Offer
      11 How to Create Your Customer Avatar
      12 Customer Avatar Canvas Worksheet
      13 The 4 Key Ecommerce Attributes
      14 26 Examples of Transactional Ecommerce Offers
      15 Creating Your Offer Stack
      16 Knowledge Check
      Online Store
      17 Optimizing Your Online Store
      18 How to Create the Ideal Homepage Hierarchy
      19 How to Organize Collections – Content Hierarchy
      20 Setting Up Your Menu
      21 Creating Perfect Product Pages
      22 Product Photography
      23 Knowledge Check
      Sales Channels: Email Marketing & Paid Advertising
      24 Introduction to Sales Channels
      25 Email Marketing: Welcome Email Flows
      26 Email Marketing: Abandon Cart Email Flows
      27 Email Marketing: Post-Purchase Email Flows
      28 Email Marketing: Campaign Emails
      29 Introduction to Paid Advertising for Ecommerce
      30 Paid Advertising: Anatomy of an Ad on Meta
      31 Paid Advertising: Copywriting and Creative on Meta
      32 Paid Advertising: Testing Copy, Creative & Audience on Meta
      33 Growth Scorecard Template
      34 Knowledge Check
      Building a Social Store
      35 Introduction to Expanding Your Ecommerce onto Social Media
      36 Meet Your Instructor Lauren Petrullo
      37 Why Use Meta & Social Shops?
      38 Facebook vs Instagram Shops
      39 What Platforms Have Shops? Why Are We Talking About Meta?
      40 Introduction to Prerequisites for Setting Up Social Shops
      41 Prerequisites for Setting Up Social Shops
      42 How to Apply Offer Creation
      43 Key Social Selling KPI’s
      44 Where are Social Shops, UGC, and Affiliate Systems Headed?
      45 Who Should be Managing your Social Store?
      46 Using Social Feed to Tag Social Shops
      47 Storefronts in the Metaverse
      48 Addressing Objections
      49 Case Study: ClearStem
      50 Knowledge Check
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