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      Digital Marketing Mastery

      Instructor Image Tony Pham
      112 Bài học
      7 Học viên
      Miễn phí
      This course is currently closed
      Miễn phí
      This course is currently closed
      Chi tiết Khoá Học

      Digital Marketing Mastery

      Instructor Image Tony Pham
      112 Bài học
      1 Bài kiểm tra
      7 Học viên
      Current Status
      Not Enrolled
      Price
      Closed
      Get Started
      This course is currently closed
      Khoá Học
      Materials

      Certification Overview

      The Digital Marketing Mastery Class is the most comprehensive digital marketing training in the industry. The purpose of this Master Class is to help you become a “T-shaped” marketer. This 16-hour training is designed to give you the “top of the T” in digital marketing. In this class, you will cover the foundation of DigitalMarketer’s curriculum: The Customer Avatar Canvas, Your Core Message Canvas, and The Customer Value Journey. After you have completed our foundational topics, you will get a top-level overview of the major channels of digital marketing including: content marketing, social media marketing, digital advertising, search marketing, email marketing, community management, and data and optimization. Once this certificate is complete, we encourage you to take one of our track programs to solidify the “vertical part of your T” to become a full stacked digital marketer.

      What You’ll Learn

      • Customer Avatars
      • Core Messaging
      • Customer Value Journey
      • Content Marketing
      • Social Media Marketing
      • Digital Advertising
      • Search Marketing
      • Email Marketing
      • Community Management
      • Data & Optimization

      Certification Resources

      •  Digital Marketing Mastery - Workbook
      •  Digital Marketing Mastery Pacing Calendars
      •  Core Message Canvas
      •  Customer Value Journey
      •  Customer Avatar Canvas
      •  DMM - Study Guide

      Nội Dung Khoá Học

      Core Concepts of Digital Marketing
      1 The Goal
      2 Traditional v. Digital
      3 Role of Digital Marketing
      4 Critical Disciplines
      5 3 Tools for Modern Marketers
      6 B2B v B2C
      Knowing Your Customer
      7 Knowing Your Customer
      8 Customer Avatar Canvas
      9 Before & After
      10 Building Your Before & After
      11 Before & After in Action
      12 Crafting Your Core Message Canvas
      The Customer Value Journey
      13 Mapping The Customer Journey
      14 Aware
      15 Engage
      16 Subscribe
      17 Convert
      18 Excite
      19 Ascend
      20 Advocate
      21 Promote
      22 Optimizing Your Value Journey
      Content Marketing
      23 Call To Action
      24 Content Marketing: Introduction
      25 What is Content Marketing?
      26 You Are Here
      27 Voice
      28 Content Strategy
      29 Content Options
      30 Monetize Content
      31 Content Marketing KPIs
      32 Content Tools
      33 Call To Action
      34 Copywriting: Introduction
      Social Media Marketing
      35 Content Writing v. Copywriting
      36 Social Media: Introduction
      37 You Are Here
      38 Social Channels
      39 Targeting Your Audience
      40 Creating Content
      41 Social Media KPIs
      42 Goals of Social Media
      43 Brand Management
      Digital Advertising
      44 Call To Action
      45 Digital Advertising: Introduction
      46 You Are Here
      47 Paid Traffic: Overview
      48 Why Use Paid Traffic?
      49 Landscape Overview
      50 Planning
      51 Creative: The 3 Core Elements
      52 Budgeting
      53 The 3 Pillars of Paid Media
      54 Optimizing Your Paid Media
      55 Reporting
      56 Paid Advertising Wrap-Up
      57 Call To Action
      58 The New Privacy First Paradigm
      59 Data & Optimization/Landing Pages: Introduction
      60 Landing Pages
      61 Landing Page Copywriting
      62 Design Elements: Introduction
      63 Design Goals
      64 Ad Creatives
      65 Design Resources
      Search Marketing
      66 Call To Action
      67 Search Marketing: Introduction
      68 You Are Here
      69 What is SEO?
      70 Technical SEO
      71 On-Page SEO
      72 Off-Page SEO
      73 SEO KPIs
      Email Marketing
      74 Call To Action
      75 Email Marketing: The Goal
      76 You Are Here
      77 Tools & Tactics
      78 3 Types of Email
      79 Email Send Types
      80 Actionable Metrics & KPIs
      81 Email “From” Types
      82 High-Value Segmentation
      83 List Building
      84 Campaign Creation
      85 Crafting Email Subject Lines
      86 Email Promo Calendar
      87 Email Metrics & KPIs
      Community Management
      88 Call to Action
      89 Email Copy
      90 Elements of Email Copy
      91 Call to Action: Using Social Media to Practice Copywriting
      92 Community Management: Introduction
      93 You Are Here
      94 Why Communities?
      95 Creating Your Community
      Data & Optimization
      96 Launching Your Community
      97 Sense of Community
      98 Community Metrics
      99 Call To Action
      100 You Are Here
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