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      Search Marketing Mastery

      Instructor Image Tony Pham
      42 Bài học
      7 Học viên
      Miễn phí
      This course is currently closed
      Miễn phí
      This course is currently closed
      Chi tiết Khoá Học

      Search Marketing Mastery

      Instructor Image Tony Pham
      42 Bài học
      7 Học viên
      Current Status
      Not Enrolled
      Price
      Closed
      Get Started
      This course is currently closed
      Khoá Học
      Materials

      Certification Overview

      In this master class, you’ll learn about the foundations of SEO including in-depth dives into On-page SEO, Technical SEO, Off-page SEO, and Local SEO. You’ll learn tactile strategies such as how to do keyword research, competitor research, optimize your content strategy for on-page SEO, how to take advantage of broken link building, and establish your authority with Google. You’ll learn how to optimize your Google My Business Profile in hopes of getting ranked in the Local 3 Pack on PageOne.

      What You’ll Learn

      • The Core Concepts of On-page SEO.
      • The Core Concepts of Technical SEO.
      • The Core Concepts of Off-page SEO.
      • The Core Concepts of Local SEO.
      • How to Use Competitor Research to Optimize On-page SEO.
      • How You Can Use Keyword Research to Optimize Your On-page SEO.
      • How to Optimize Your Google My Business Profile for Local SEO.
      • Understanding Google’s Algorithm Updates and How to Prevent a Future Hit to your SEO.
      • Form the Correct Partnerships to Create a Backlink Profile to Increase Your Authority with Google.
      • Learn to do a Quick Technical SEO Audit on Your Site – No Technical Knowledge Necessary

      Certification Resources

      •  Search Marketing Mastery - Workbook
      •  Search Marketing Mastery - Study Guide
      •  Search Marketing Mastery - Pacing Calendar

      Nội Dung Khoá Học

      Core Concepts of Search Marketing
      1 Introduction
      2 The CVJ
      3 SEO & The CVJ
      4 What is SEO
      On-page SEO
      5 Core Concepts of On-page
      6 Ranking Factors
      7 Keyword Research
      8 Internal Linking
      9 Competitor Research
      10 Content Strategy
      11 KPIs and Reporting
      12 Call to Action
      Technical SEO
      13 Introduction
      14 Core Concepts of Technical SEO
      15 HTTP Status Code
      16 Robots.txt
      17 Metadata
      18 Mobile First Index
      19 Site Structure and Internal Linking
      20 Google Search Console
      21 KPIs of Technical SEO
      22 Call to Action
      Off-page SEO
      23 Core Concepts of Off-page SEO
      24 Establish Authority
      25 Link Analysis
      26 Link Disavowing
      27 Link Building
      28 Broken Back Links
      29 KPIs and Reporting
      30 Call to Action
      Local SEO
      31 Core Concepts of Local SEO
      32 Google My Business
      33 Google Maps
      34 Citations
      35 Local Link Building
      36 KPIs and Reporting
      37 Call to Action
      Google Algorithm
      38 Core Concepts of Google’s Algorithm
      39 Major Google Algorithms
      40 Preventing Algorithm Hits
      41 Algorithm Comeback
      42 The Wrap Up
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