Certification Overview

In this master class, you’ll learn about the foundations of SEO including in-depth dives into On-page SEO, Technical SEO, Off-page SEO, and Local SEO. You’ll learn tactile strategies such as how to do keyword research, competitor research, optimize your content strategy for on-page SEO, how to take advantage of broken link building, and establish your authority with Google. You’ll learn how to optimize your Google My Business Profile in hopes of getting ranked in the Local 3 Pack on PageOne.

What You’ll Learn

• The Core Concepts of On-page SEO.
• The Core Concepts of Technical SEO.
• The Core Concepts of Off-page SEO.
• The Core Concepts of Local SEO.
• How to Use Competitor Research to Optimize On-page SEO.
• How You Can Use Keyword Research to Optimize Your On-page SEO.
• How to Optimize Your Google My Business Profile for Local SEO.
• Understanding Google’s Algorithm Updates and How to Prevent a Future Hit to your SEO.
• Form the Correct Partnerships to Create a Backlink Profile to Increase Your Authority with Google.
• Learn to do a Quick Technical SEO Audit on Your Site – No Technical Knowledge Necessary