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      Analytics and Data Mastery

      Instructor Image Tony Pham
      73 Bài học
      7 Học viên
      Miễn phí
      This course is currently closed
      Miễn phí
      This course is currently closed
      Chi tiết Khoá Học

      Analytics and Data Mastery

      Instructor Image Tony Pham
      73 Bài học
      1 Bài kiểm tra
      7 Học viên
      Current Status
      Not Enrolled
      Price
      Closed
      Get Started
      This course is currently closed
      Khoá Học
      Materials

      Certification Overview

      Are your business decisions driven by data or hunches? Logic or are you throwing spaghetti at the wall and seeing what sticks? In this course, you’ll learn data collection strategies you can use to set up an analytics plan that will help you build a proactive (and not reactive), data-driven business. You’ll determining the key metrics your brand needs to track on a daily, weekly, and monthly basis and how to set up simple dashboards that alert your brand to potential problems and opportunities.

      What You’ll Learn

      • Learn the ins and outs of data analysis and how you can leverage it to scale your business to its fullest potential
      • Receive a crash course in Google Analytics and learn what each metric means, how to measure those metrics, and how to find the outliers
      • Recognize analytics from each section of the funnel (top, middle, and bottom) so your strategies can perform better at every stage of the marketing funnel
      • Break down the most important retention and monetization metrics to learn the best ways to engage customers and increase their lifetime values
      • Understand how to apply all of the foundational knowledge you have acquired on data and analytics to discover trends, drill down your segments, and analyze your business

      Certification Resources

      •  Analytics & Data - Slide Deck
      •  Analysts Toolkit
      •  Funnel Metrics
      •  Analytical Decision Making
      •  Data & Analytics Worksheet

      Nội Dung Khoá Học

      Start Here
      1 From The Instructors
      2 Here’s What to Expect
      3 What Data Analysis Is (And What It Can Do For Your Business)
      4 What All Business Must Be Data Driven
      5 Analysis and The Funnel
      6 What Data Matters to Business
      7 Data Analysis Building Blocks
      Data Collection Strategies
      8 Introduction To Google Analytics
      9 Google Analytics Layout & Understanding
      10 Introduction to Google Analytics Segments
      11 Tracking Site Visitors
      12 Using the UTM Parameter Builder
      13 Pulling CRM & eCommerce Data
      14 Pulling Paid Traffic Data
      15 Creating and Naming Retargeting Lists
      16 Starting With Data
      17 Finding Outliers With Math – Part 1
      18 Finding Outliers With Math – Part 2
      Top of Funnel Analytics
      19 Top of Funnel Goals & KPIs
      20 New Visitors
      21 Direct Visitors
      22 Retargeting & Segmentation
      23 Total Visits
      24 Top of Funnel Deep Dive Metrics
      25 Channel Splits
      26 Bounce Rate
      27 Branded Search Volume
      28 Top of Funnel Pixeling
      29 Visits
      30 Applying Top of Funnel Metrics
      Middle of Funnel Analytics
      31 Middle of Funnel Goals & KPIs
      32 Visitor Recency
      33 Banner Click %
      34 Leads Generated
      35 Tracking Middle of Funnel Retargeting Lists
      36 Direct Visitor Count
      37 Middle of Funnel Deep Dive Metrics
      38 Social Media Followers
      39 Banner Click % at The Post Level
      40 Number of Comments
      41 Number of Social Shares
      42 Applying Middle of Funnel Metrics
      Bottom of Funnel Analytics
      43 Bottom of Funnel Goals & KPIs
      44 Number of Goods Sold
      45 Retargeting & Segments – Part 1
      46 Retargeting & Segments – Part 2
      47 Average Order Value
      48 Revenue Per Visitor
      49 Days to Conversion
      50 Bottom of Funnel Deep Dive Metrics
      51 Channel Split (Offers)
      52 Bounces (Offers)
      53 Promo Email Campaigns
      54 Funnel Evaluation
      55 Applying Bottom of Funnel Metrics
      Retention and Monetization Analytics
      56 Retention & Monetization Goals & KPIs
      57 Membership Retention Report
      58 Traffic ROI Report
      59 Refund Report
      60 Monetization Funnel Conversion Rate
      61 Retention & Monetization Deep Dive Metrics
      62 Content Email Metrics
      63 Cohort Analysis
      64 Reputation Score
      65 Qualitative Trend Report
      66 Customer Lifetime Value
      67 Applying Retention & Monetization Metrics
      Running a Data Driven Business
      68 Analytic Decision Making
      69 Applying the Analyst’s Toolkit
      70 Segments & Drilling Down
      71 Analytic Trends
      72 Business Analyses to Start Immediately
      73 Transitioning from Reactive to Proactive Analysis
      Analytics & Data Mastery Final Exam
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