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      Community Management Mastery

      Instructor Image Tony Pham
      58 Bài học
      7 Học viên
      Miễn phí
      This course is currently closed
      Miễn phí
      This course is currently closed
      Chi tiết Khoá Học

      Community Management Mastery

      Instructor Image Tony Pham
      58 Bài học
      1 Bài kiểm tra
      7 Học viên
      Current Status
      Not Enrolled
      Price
      Closed
      Get Started
      This course is currently closed
      Khoá Học
      Materials

      Certification Overview

      Every year, more and more businesses are harnessing the power of online communities to generate awareness, increase sales, reduce churn, and drive brand loyalty. Community management is a growing skill set for creating and sustaining lasting relationships with a brand’s prospects, leads, and customers. In this course, you’ll discover proven strategies to create and grow a thriving online community that’ll positively impact your bottom line.

      What You’ll Learn

      • Discover how Community Management helps move your customer along the Customer Value Journey from Awareness to the Convert stage
      • Learn the essential building blocks for developing a community from the ground up, including: community avatars, open vs. closed communities, and mission statements
      • Build content for your community that solidifies relationships between your customers and your business
      • Acquire the KPI metrics needed to measure the health of your community

      Certification Resources

      •  Community Management - Module Summaries
      •  Community Management - Slide Deck
      •  Conflict Resolution Plan
      •  Customer Avatar Sheet
      •  Social Listening Feedback Loop
      •  Community Topic Map
      •  Customer Value Journey Worksheet

      Nội Dung Khoá Học

      Start Here: Community Management
      1 From The Instructor
      2 What to Expect
      3 The What & Why
      4 Business Benefits of Community
      5 Member Benefits of Community
      6 Community As An Element of Value
      7 Community vs Audience
      8 Levinger’s Relationship Model
      9 The Relationship Model & Community Stages
      10 The Customer Value Journey
      11 Three Areas Your Community Can Serve
      12 Aware/Engage Communities
      13 Excite/Ascend Communities
      14 Advocate/Promote Communities
      15 Communities That Convert
      16 The Halo Effect
      Positioning Your Community
      17 Community Components
      18 Identifying Market Segments
      19 Identifying Common Bonds
      20 Community Impact: The Product Purchase
      21 The Coffee Table Problem
      22 Open Communities
      23 Closed Communities
      24 Open vs Closed and the Customer Value Journey
      25 Community Mission Statements
      Growing Your Community
      26 What Is Social Density?
      27 Growth Method: Seeding
      28 Growth Method: Cold Open
      29 Growth Method: Paid Traffic
      30 Creating Sub-Topics
      31 Intrinsic vs Extrinsic Rewards
      32 Creating Community Guidelines
      33 Welcoming New Members
      Community Content & Engagement
      34 Content That Builds Relationships
      35 The Importance of Discussions
      36 Community Topic Maps
      37 Discussion Questions
      38 Fluff Posts
      Optimizing the Community Experience
      39 Sense of Community
      40 Membership
      41 Influence
      42 Integration
      43 Emotional Connection
      44 Create Rituals
      45 Case Study: Love Our Lurkers Week
      Community Management Strategies
      46 What Does “Moderating” Mean?
      47 Reactive Moderation & Conflict Management
      48 Proactive Moderation
      49 Feedback Loops
      50 3-Step Social Customer Care Plan
      51 Common Types of Community Members
      Community Metrics & Tools
      52 What to Measure
      53 Measuring Growth
      54 Measuring Activity
      55 Measuring Experience
      56 Community Platform Consideration
      57 Facebook Groups as a Community Platform
      58 Other Types of Community Platforms
      Community Management Mastery Final Exam
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