Certification Overview

If you want to build your brand’s authority and nurture prospect/customer relationships the right way, you must deliver “value in advance.” Content is how you do just that. In this course, you’ll learn how to craft and execute a content strategy that utilizes more than just your blog. Using these high-yield strategies, you’ll spread your brand’s message to new audiences and existing prospects alike, by providing genuine value in advance.

What You’ll Learn

• Understand the fundamentals of effective content marketing to build a solid foundation that is used throughout the Value Journey
• Drive awareness using blogs, podcasts, video, and other content mediums to engineer engagement
• Generate leads by developing Lead Magnets, squeeze pages, and other assets that help you convert first-time buyers from scratch
• Leverage customer stories, product demos, product comparisons, and social events within your content marketing strategies to convert customers and upsell your core offer
• Increase retention and customer loyalty by leveraging content marketing strategies such as: welcome emails, about pages, support documents, and live events