Content Marketing Mastery
Miễn phí
This course is currently closed
Miễn phí
This course is currently closed
Chi tiết Khoá Học
Content Marketing Mastery
50 Bài học
7 Học viên
Current Status
Not Enrolled
Price
Closed
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This course is currently closed
Khoá Học
Materials
Certification Overview
If you want to build your brand’s authority and nurture prospect/customer relationships the right way, you must deliver “value in advance.” Content is how you do just that. In this course, you’ll learn how to craft and execute a content strategy that utilizes more than just your blog. Using these high-yield strategies, you’ll spread your brand’s message to new audiences and existing prospects alike, by providing genuine value in advance.
What You’ll Learn
- Understand the fundamentals of effective content marketing to build a solid foundation that is used throughout the Value Journey
- Drive awareness using blogs, podcasts, video, and other content mediums to engineer engagement
- Generate leads by developing Lead Magnets, squeeze pages, and other assets that help you convert first-time buyers from scratch
- Leverage customer stories, product demos, product comparisons, and social events within your content marketing strategies to convert customers and upsell your core offer
- Increase retention and customer loyalty by leveraging content marketing strategies such as: welcome emails, about pages, support documents, and live events
Certification Resources
Nội Dung Khoá Học
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Content That Drives Awareness
Content That Generates Leads
Content That Sells
Content That Increases Retention & Loyalty