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      Content Marketing Mastery

      Instructor Image Tony Pham
      50 Bài học
      7 Học viên
      Miễn phí
      This course is currently closed
      Miễn phí
      This course is currently closed
      Chi tiết Khoá Học

      Content Marketing Mastery

      Instructor Image Tony Pham
      50 Bài học
      7 Học viên
      Current Status
      Not Enrolled
      Price
      Closed
      Get Started
      This course is currently closed
      Khoá Học
      Materials

      Certification Overview

      If you want to build your brand’s authority and nurture prospect/customer relationships the right way, you must deliver “value in advance.” Content is how you do just that. In this course, you’ll learn how to craft and execute a content strategy that utilizes more than just your blog. Using these high-yield strategies, you’ll spread your brand’s message to new audiences and existing prospects alike, by providing genuine value in advance.

      What You’ll Learn

      • Understand the fundamentals of effective content marketing to build a solid foundation that is used throughout the Value Journey
      • Drive awareness using blogs, podcasts, video, and other content mediums to engineer engagement
      • Generate leads by developing Lead Magnets, squeeze pages, and other assets that help you convert first-time buyers from scratch
      • Leverage customer stories, product demos, product comparisons, and social events within your content marketing strategies to convert customers and upsell your core offer
      • Increase retention and customer loyalty by leveraging content marketing strategies such as: welcome emails, about pages, support documents, and live events

      Certification Resources

      •  Content Marketing Workbook
      •  Content Marketing Mastery - Pacing Calendar
      •  Content Marketing Mastery - Study Guide
      •  10-Point Blog Post Audit
      •  10-Point Lead Magnet Audit
      •  CVJ Content Traffic Canvas
      •  Content Marketing CVJ Goals Canvas
      •  Customer Avatar Canvas
      •  Customer Value Journey Worksheet

      Nội Dung Khoá Học

      Start Here
      1 Start Here
      2 Here’s What To Expect
      3 Content Marketing: The What and Why
      4 The Content Marketing Formula
      5 Create a Customer Avatar
      6 Content Marketing and the Customer Value Journey
      7 The Most Dangerous Myth in Content Marketing
      8 The “Content Baton”
      Content That Drives Awareness
      9 Content That Creates Awareness and Engagement
      10 Goals at the Awareness & Engagement Stages
      11 5 Staple Content “Wrappers”
      12 Content Type: Blog Article
      13 The 10-Point Blog Post Audit
      14 Content Type: Podcast
      15 Content Type: Video
      16 Content Type: Social Update
      17 What Should My Post Be About?
      18 How Often Should I Post?
      19 How Should I Get Traffic To My Post?
      20 Engineering Engagement
      21 The Gate: From Awareness to Subscription
      Content That Generates Leads
      22 Content That Generates Leads
      23 Goals at the Subscribe Stage
      24 Content Type: Lead Magnet
      25 7 Types Of Lead Magnets
      26 The Squeeze Page
      27 5 Ways to Funnel Traffic To Your Squeeze Page
      28 The 10-Point Lead Magnet Audit
      29 Content Type: Event
      30 In-Person Events at the Subscription Stage
      31 Online Events at the Subscription Stage
      32 The “Left Turn”: From Subscriber to First-Time Buyer
      Content That Sells
      33 Content That Sells More (And More Often)
      34 Goals at the Convert Stage
      35 Goals at the Ascend Stage
      36 Anticipating and Satisfying Intent
      37 Content Type: Customer Story
      38 Content Type: Product Demo
      39 Content Type: Product Comparison
      40 Content Type: Event
      41 The Gray Area Between Copywriting & Content Marketing
      42 Indoctrination & Onboarding: From Buyers to Loyal Raving Fans
      Content That Increases Retention & Loyalty
      43 Content That Increases Customer Retention & Loyalty
      44 Leveraging Awareness Content
      45 Content Type: Welcome Email
      46 Content Type: About Page
      47 Content Type: Packaging & Package Inserts
      48 Content Type: Support Documentation
      49 Content Type: Events
      50 Digging a Competitive Moat with Content Marketing
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