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      Copywriting Mastery

      Instructor Image Tony Pham
      42 Bài học
      7 Học viên
      Miễn phí
      This course is currently closed
      Miễn phí
      This course is currently closed
      Chi tiết Khoá Học

      Copywriting Mastery

      Instructor Image Tony Pham
      42 Bài học
      7 Học viên
      Current Status
      Not Enrolled
      Price
      Closed
      Get Started
      This course is currently closed
      Khoá Học
      Materials

      Certification Overview

      To survive today, companies need direct-response copy that moves customers along the Customer Value Journey and encourages them to take specific, measurable actions—driving them to make purchases or become sales leads. In this course, you’ll discover proven online and offline secrets to writing copy that grabs attention, sets you apart, and SELLS.

      What You’ll Learn

      • Develop a firm foundation on copywriting including what it is, how it will move your customers through the Customer Value Journey, and how to use copy to connect with your prospects on a personal level
      • Acquire the ability to write like you talk—using passion, the power of stories, and your brand’s unique voice
      • Learn how persuasive, impactful copywriting is all about developing a core benefit for your prospects
      • See an entire promotion example, from start to finish, so you can put together copy for your future campaigns

      Certification Resources

      •  Copywriting - Workbook
      •  Copywriting Mastery - Pacing Calendar
      •  Copywriting - Study Guide
      •  Prospect Profile
      •  Research Checklist
      •  Hall of Fame
      •  Features vs. Benefits
      •  USP Statement
      •  Before and After Grid
      •  Identify Core Emotions
      •  6 Different Leads
      •  Copywriting Master Checklist
      •  30 Top Performing Samples

      Nội Dung Khoá Học

      Core Concepts of Copywriting
      1 From the Instructor
      2 Copywriting and the Value Journey
      3 What is Copywriting?
      4 3 Fundamental Rules of Selling
      5 Defining the Prospect
      6 Connecting with the Prospect
      7 The Big Idea, The Power of One
      8 Research Overview
      9 Secret Simple Formula for a Successful Sales Letter
      10 Recap: Everything You Already Know!
      Diving Deeper Into Effective Copywriting
      11 The Theory of Resistance
      12 Write Like You Talk
      13 The Secret of Writing With Passion
      14 The Power of Stories
      15 Find Your Voice
      16 Writing Your Story
      What is Your Copy Really Selling
      17 It’s All About Benefits
      18 The Future Benefit
      19 Deeper Benefits
      20 Your USP (Unique Selling Proposition)
      Persuading Your Prospect
      21 Before and After Grid
      22 Before and After Grid Examples
      23 The Myth of You & The Power of Intimacy
      24 Power and Core Emotions
      25 Core Emotion Examples
      26 The Golden Thread
      27 The 4-Legged Stool
      Anatomy of a Sales Promotion
      28 Headlines
      29 Leads
      30 The Sales Argument
      31 The Close
      32 Guarantees
      33 The P.S.
      34 The Secret of Transubstantiation
      35 Example: Classic B2B Sales Letter
      36 Example: Modern B2B Sample
      37 Example: Modern Web Sales Promotion
      Copywriting Secrets from the Masters
      38 Secrets 1-10
      39 Secrets 11-20
      40 Secrets 21-30
      41 Secrets 31-37
      42 Call to Action
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