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      Optimization & Testing Mastery

      Instructor Image Tony Pham
      41 Bài học
      7 Học viên
      Miễn phí
      This course is currently closed
      Miễn phí
      This course is currently closed
      Chi tiết Khoá Học

      Optimization & Testing Mastery

      Instructor Image Tony Pham
      41 Bài học
      7 Học viên
      Current Status
      Not Enrolled
      Price
      Closed
      Get Started
      This course is currently closed
      Khoá Học
      Materials

      Certification Overview

      Develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. Once you’ve completed this course, you’ll be able to diagnose site problems and test new solutions that increase profits for traffic you already have.

      What You’ll Learn

      • Define the foundational terms, list, and lingo to help you understand why optimization is vital in building your marketing campaigns
      • Identify test pages and prioritization methods you need to ensure you are always working and testing the correct pages
      • Discover different elements you can test—such as copy tests, image tests, navigation tests, and search box tests—that will actually make a difference for your business
      • Learn to optimize your site by testing on low sample sizes and utilizing on-site retargeting, personalization, and landing page optimization strategies

      Certification Resources

      •  Optimization & Testing - Slide Deck
      •  Tech Must Haves
      •  Hypothesis Construction Worksheet
      •  The Optimization Lifecycle Chart
      •  Prioritization Chart
      •  Goal Hierarchy Chart
      •  Test Proposal
      •  Test Report
      •  Power Links Calculator

      Nội Dung Khoá Học

      Start Here
      1 Your Instructor
      2 Here’s What To Expect
      3 What is CRO
      4 Term List and Lingo
      Introduction To Optimization
      5 The Role Of Optimization
      6 KPI Selection
      7 Aggregating Data
      8 UsabilityHub Walkthrough
      9 Hotjar Session Recording Example
      10 Form Field Analysis – New
      11 Side Step Your Developer with Tag Manager
      Identifying & Prioritizing Tests
      12 Page Identification
      13 Page Prioritization
      Element Selection
      14 Case Study Warning
      15 Copy Tests
      16 Image Tests
      17 Navigation Tests
      18 Search Boxes Tests
      19 Videos
      20 Overlays
      21 Form Elements
      Hypothesis Construction
      22 The Importance of a Hypothesis
      23 How To Create A Hypothesis
      24 Hypothesis Example
      25 GPower Configuration
      Split Testing
      26 Test
      27 Split Testing Basics
      28 Can I Actually Test
      29 Should I Actually Test
      30 Principals Of Persuasion
      31 Campaign Scheduling
      32 Optimization Calendar
      33 Test Analysis
      34 Powerpoint Example Video Walkthrough
      35 Getting A Test Set In VWO
      Optimization Methods
      36 Offer Audit
      37 On-Site Retargeting
      38 Personalization
      39 How To Test With Low Traffic
      40 Landing Page Optimization
      41 How To Segment
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