Optimization & Testing Mastery
Miễn phí
This course is currently closed
Miễn phí
This course is currently closed
Chi tiết Khoá Học
Optimization & Testing Mastery
41 Bài học
7 Học viên
Current Status
Not Enrolled
Price
Closed
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This course is currently closed
Khoá Học
Materials
Certification Overview
Develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. Once you’ve completed this course, you’ll be able to diagnose site problems and test new solutions that increase profits for traffic you already have.
What You’ll Learn
- Define the foundational terms, list, and lingo to help you understand why optimization is vital in building your marketing campaigns
- Identify test pages and prioritization methods you need to ensure you are always working and testing the correct pages
- Discover different elements you can test—such as copy tests, image tests, navigation tests, and search box tests—that will actually make a difference for your business
- Learn to optimize your site by testing on low sample sizes and utilizing on-site retargeting, personalization, and landing page optimization strategies
Nội Dung Khoá Học
Start Here
Introduction To Optimization
Identifying & Prioritizing Tests
Element Selection
Hypothesis Construction
Split Testing
Optimization Methods