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      Email Marketing Mastery 2022

      Instructor Image Tony Pham
      81 Bài học
      7 Học viên
      Miễn phí
      This course is currently closed
      Miễn phí
      This course is currently closed
      Chi tiết Khoá Học

      Email Marketing Mastery 2022

      Instructor Image Tony Pham
      81 Bài học
      7 Học viên
      Current Status
      Not Enrolled
      Price
      Closed
      Get Started
      This course is currently closed
      Khoá Học
      Materials

      Certification Overview

      Every day, each of us send dozens, maybe hundreds, of emails. Unfortunately, most of them are never read. Many emails are ignored or routed to spam. Worse, many businesses lose subscribers or never attract subscribers in the first place. 

      If these problems sound familiar, this course is for you.

      Email is the most important marketing channel for a business. By building a list, you have an asset that will fuel your entire sales funnel. In the Email Marketing Mastery course, you will learn everything you need to grow your business with email.

      Start by developing a strategy, building lead magnets, design and writing effective emails, and measuring what works. We have assembled a cadre of experts from around the world who bring expertise running email marketing for multi-million dollar businesses. They share their expertise, provide frameworks, and then have you take action. By the end of the course, you not only have knowledge, you also have email campaigns developed and ready to implement.

      We use email every day. Why wouldn’t you invest the time to make these efforts worthwhile?

      What You’ll Learn

      • How to build an email marketing strategy
      • The foundational technical knowledge you need to build an email campaign
      • Why people read and click on emails and how to use that psychology to your advantage
      • Why you need an email list and how to build it
      • Specific lead magnets you can use to grow your email list
      • How to manage your email marketing with a calendar and sales funnel
      • Email designs that increase opens and clicks
      • Copywriting frameworks to write compelling emails readers are excited to receive
      • Monetization strategies for your email list
      • The key metrics to measure and use for future campaigns
      • How to continuous improve and update your email marketing campaigns

       Resources

      • Email Marketing Mastery Workbook
      • Customer Interview Questionaire
      • Customer Avatar Blueprint
      • Email Campaign Template
      • Promotional Asset Sheet
      • Promotional Planning Worksheet
      • Email Promotional Tracking Sheet

      Nội Dung Khoá Học

      Xem tất cả
      Email and the Customer Value Journey- Richard Lindner
      1 Introduction to Email Marketing
      2 The Customer Value Journey for Email
      3 Introduction to the Customer Value Journey
      4 Knowledge Check
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      Module 1: Knowledge Check
      5 Action Step: Workbook Creation and CVJ Focus
      What to Know About Email- Richard Lindner
      6 Three Types of Email
      7 Two Ways to Send Email
      8 From Types
      9 Email Deliverability
      10 Knowledge Check
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      Module 2: Knowledge Check
      11 Action Step: Choose an Email Type
      The Psychology and Science of Email- Dave Albano
      12 Why Email Matters
      13 Human Psychology
      14 Knowledge Check
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      Module 3: Knowledge Check
      15 Action Step: Choose Your Persuasion Tactic
      Building an Email List- Richard Lindner
      16 List Building
      17 An Introduction to Lead Magnets
      18 Lead Magnets: Downloadable Reports
      19 Lead Magnets: Widgets, Tools and Templates
      20 Lead Magnets: Assessments, Quizzes, and Surveys
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