Certification Overview

Every day, each of us send dozens, maybe hundreds, of emails. Unfortunately, most of them are never read. Many emails are ignored or routed to spam. Worse, many businesses lose subscribers or never attract subscribers in the first place. 

If these problems sound familiar, this course is for you.

Email is the most important marketing channel for a business. By building a list, you have an asset that will fuel your entire sales funnel. In the Email Marketing Mastery course, you will learn everything you need to grow your business with email.

Start by developing a strategy, building lead magnets, design and writing effective emails, and measuring what works. We have assembled a cadre of experts from around the world who bring expertise running email marketing for multi-million dollar businesses. They share their expertise, provide frameworks, and then have you take action. By the end of the course, you not only have knowledge, you also have email campaigns developed and ready to implement.

We use email every day. Why wouldn’t you invest the time to make these efforts worthwhile?

What You’ll Learn

• How to build an email marketing strategy
• The foundational technical knowledge you need to build an email campaign
• Why people read and click on emails and how to use that psychology to your advantage
• Why you need an email list and how to build it
• Specific lead magnets you can use to grow your email list
• How to manage your email marketing with a calendar and sales funnel
• Email designs that increase opens and clicks
• Copywriting frameworks to write compelling emails readers are excited to receive
• Monetization strategies for your email list
• The key metrics to measure and use for future campaigns
• How to continuous improve and update your email marketing campaigns