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      Conversion Funnel Mastery

      Instructor Image Tony Pham
      57 Bài học
      7 Học viên
      Miễn phí
      This course is currently closed
      Miễn phí
      This course is currently closed
      Chi tiết Khoá Học

      Conversion Funnel Mastery

      Instructor Image Tony Pham
      57 Bài học
      7 Học viên
      Current Status
      Not Enrolled
      Price
      Closed
      Get Started
      This course is currently closed
      Khoá Học
      Materials

      Certification Overview

      Most businesses have some sort of funnel for generating leads and converting them into paying customers, but very few have a truly OPTIMIZED funnel. This course will walk you through the Customer Value Optimization Process, and teach you how to architect a conversion funnel that reduces customer acquisition costs while simultaneously increasing both immediate and lifetime customer values. You’ll learn about Lead Magnets, Tripwire Offers, and how to craft marketing messages that focus on the value you create for your customer.

      What You’ll Learn

      • Master the Customer Value Optimization process and learn the formula any business can use for exponential growth
      • Discover how to look at your offer and determine the value you can bring to the market and your customers. Craft your marketing message so that it speaks directly to your market’s desire
      • Design a strategy that will utilize your Lead Magnets, Tripwires, and Profit Maximizers to amplify your core offer and increase your sales
      • Leverage email marketing to create various return paths to segment, reengage, and ascend leads and customers

      Certification Resources

      •  CVO Slide Deck
      •  Landing Page Checklist
      •  Gain Logic Fear Campaign
      •  Goodwill Campaign
      •  The Perfect Welcome Mail
      •  Upsell Abandon Campaign

      Nội Dung Khoá Học

      Start Here
      1 Here’s What To Expect
      2 What is CVO?
      3 The Formula For Growth
      Determine Product/Market Fit
      4 The Goal of Marketing
      5 Before and After Grid – Infant Tub
      6 Before and After Grid – Landscaper
      7 Crafing a Statement of Value
      8 SOV vs. USP
      9 Why Value Isn’t Enough
      10 Two Types of Doubts
      Optimize The Lead Magnet
      11 What is a Lead Magnet?
      12 Importance of Specificity
      13 Make a Specific Promise
      14 Give a Specific Example
      15 Offer a Specific Shortcut
      16 Answer a Specific Question
      17 Deliver a Specific Discount
      18 Finding The Hook
      19 The Landing Page Checklist
      20 The Formula Revisited
      Optimize The Tripwire Offer
      21 What is a Tripwire?
      22 Two Types of Commitment
      23 Types of Tripwires
      24 Splinter Offers
      25 Little Victories
      26 Brainstorming Little Victories – Scenario 1
      27 Brainstorming Little Victories – Scenario 2
      28 The Tripwire Checklist
      29 Discovering Your Tripwire
      30 The Formula Revisited
      Offer a Profit Maximizer
      31 What Is a Profit Maximizer?
      32 Immediate Upsells
      33 Cross-Sells
      34 Slack Adjusters
      35 Bundles and Kits
      36 Recurring Billing
      37 Line Extensions
      38 Speed and Automation
      39 The Formula Revisited
      Architect a Return Path
      40 What is a Return Path?
      41 Constant Communication Explained
      42 Exit Offers Explained
      43 Example Exit Offers
      44 Retargeting Explained
      45 Segmentation By Visitor Activity
      46 Full Funnel Retargeting
      47 Automated Email Followup Explained
      48 Part 1: Indoctrination
      49 Example Indoctrination Campaign
      50 Part 2: Engagement
      51 Example Engagement Campaign
      52 Part 3: Ascension
      53 Example Ascension Campaign
      54 Part 4: Segmentation
      55 Example Segmentation Campaign
      56 Part 5: Re-Engagement
      57 Final Formula and Wrap-Up
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