Certification Overview

Most businesses have some sort of funnel for generating leads and converting them into paying customers, but very few have a truly OPTIMIZED funnel. This course will walk you through the Customer Value Optimization Process, and teach you how to architect a conversion funnel that reduces customer acquisition costs while simultaneously increasing both immediate and lifetime customer values. You’ll learn about Lead Magnets, Tripwire Offers, and how to craft marketing messages that focus on the value you create for your customer.

What You’ll Learn

• Master the Customer Value Optimization process and learn the formula any business can use for exponential growth
• Discover how to look at your offer and determine the value you can bring to the market and your customers. Craft your marketing message so that it speaks directly to your market’s desire
• Design a strategy that will utilize your Lead Magnets, Tripwires, and Profit Maximizers to amplify your core offer and increase your sales
• Leverage email marketing to create various return paths to segment, reengage, and ascend leads and customers