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      Paid Traffic Mastery

      Instructor Image Tony Pham
      72 Bài học
      7 Học viên
      Miễn phí
      This course is currently closed
      Miễn phí
      This course is currently closed
      Chi tiết Khoá Học

      Paid Traffic Mastery

      Instructor Image Tony Pham
      72 Bài học
      7 Học viên
      Current Status
      Not Enrolled
      Price
      Closed
      Get Started
      This course is currently closed
      Khoá Học
      Materials

      Certification Overview

      For years, digital marketers have had the “easy button” when it came to running paid traffic online. There were few rules, you were able to quickly get the message out, and the revenue came pouring in. Then, in the blink of an eye, iOS 14.5, iOS15, and Google’s announcement of Federated Learning of Cohorts (FLoC) all of a sudden destroyed the easy button. Whether you had been crushing it with ads or you had barely gotten started, digital marketers everywhere were left scrambling to figure out how to keep their ads running profitably to the audiences they have cultivated over the years. 

      In this master course, we have brought in the best in the industry to help teach you how to create your paid traffic strategies using the correct techniques you should have been using all along. Using these foundational frameworks like UTM parameters, aligning your tech stack, and trusting their algorithms to do the work can help you get your paid ads back on track. 

      What You’ll Learn

      • The basics of paid traffic, including the benefits and drawbacks of running paid ads. 
      • How to use both paid and organic traffic strategies to complement each other. 
      • How machine learning is used on all ad networks to get your ad in front of the right audience. 
      • Discover why it’s important to have your website, CRM, and analytics tools aligned to improve your paid traffic. 
      • How to use the four conversion triggers when designing your ad creative. 
      • Why it’s important to optimize your conversion tracking in Google Ads and Tag Manager. 
      • How to determine your bid strategy when it comes to Google, YouTube, and Facebook ads. 
      • The proper campaign structure for Google and Facebook ads. 
      • How to understand, measure, diagnose, and optimize your ads for scaling. 

       Resources

      • Paid Traffic Mastery - Workbook
      • Paid Traffic Mastery - Certification Study Guide
      • Paid Traffic Mastery - Pacing Calendar
      • Customer Value Journey Worksheet
      • Customer Avatar Canvas Worksheet

      Nội Dung Khoá Học

      Core Concepts of Paid Traffic
      1 The Goal
      2 The What & Why
      3 The Benefits of Paid Traffic
      4 The Disadvantages of Paid Traffic
      5 The Core Concepts of Paid Traffic
      6 The Jargon Script
      7 Paid Traffic vs Organic Traffic
      8 Before You Run Traffic
      9 Machine Learning
      Your Tech Stack
      10 Your Tech Stack
      11 Your Website
      12 Conversion Actions
      13 Customer Relationship Management (CRM)
      14 Tracking and Analytics
      15 The Traffic Store
      16 Google Ads
      17 Facebook Ads
      18 Other Channels
      19 Call to Action
      Crafting Your Campaign Assets
      20 The Goal
      21 Ads Along the Customer Value Journey
      22 Customer Avatar Canvas
      23 Offer Attributes
      24 High Converting Ad Copy
      25 Ad Creatives
      26 Testing
      27 Call to Action
      Google Ads
      28 Getting Started With Google Ads
      29 Google Setup
      30 Conversion Tracking in Ads
      31 Conversion Tracking in Tag Manager
      32 Google Ads Structure
      33 Keyword Strategy
      34 Keyword Match Type
      35 Google Ads Campaign Setup
      36 Creative
      37 Remarketing
      38 Bid Strategy
      39 Management & Optimization
      40 Call to Action
      YouTube Ads
      41 The Goal
      42 Why YouTube Works
      43 Getting Started With YouTube Ads
      44 Funnels & Websites
      45 Metrics & Conversion
      46 Creatives & Audiences
      47 Bid Strategy
      48 Optimizations & Management
      49 Call to Action
      Facebook Ad Network
      50 The Goal
      51 Your Business on Facebook
      52 Getting Started with Facebook Ads
      53 Understanding Facebook Compliance
      54 Campaign Structure
      55 Creating an Ad Campaign
      56 Choosing Your Budget
      57 Creating an Ad Set
      58 Creating Ads
      59 The Facebook Pixel
      60 Tracking with New Privacy Changes
      61 KPIs
      62 Daily Optimization
      63 Scaling Your Ads
      64 Call to Action
      Scaling Your Ads
      65 Understanding Your Numbers
      66 Measurement
      67 Tracking
      68 Data Analysis
      69 Expansion
      70 Attribution
      71 Risk
      72 Wrap-Up
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